Cathay Pacific hands media and creative duties to Publicis Groupe

Ending a relationship of over 25 years with McCann Worldgroup, Cathay Pacific concluded its global marketing agency partner review yesterday and decided to hand its media and creative duties to Publicis Groupe in an agency roster that includes VCCP. This change comes right after Edward Bell took over the reins of the company in August and initiated the agency review.

The review was conducted through the first half of this year with agency talents selected From Hong Kong, China, Singapore, Japan, India, Australia, the US and the UK. Prior to this development, McCann had held the account since 1993.

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