CavinKare ropes in Sonakshi Sinha as Brand Ambassador for CHIK shampoo

FMCG giant CavinKare, today announced celebrated Bollywood star, Sonakshi Sinha as the brand ambassador for its largest shampoo Brand, CHIK. Renowned for its sachet revolution in the Indian FMCG industry, CHIK shampoo will be endorsed by Sonakshi as its brand ambassador with an aim to further bolster its leadership in Indian shampoo segment. The campaign featuring her will be going on air from next week, the company said in a statement. The actor is set to endorse the entire range of shampoos under the brand CHIK.

Commenting on this, Venkatesh Vijayaraghavan, Group Director & CEO – Personal Care & Alliances said, “CHIK has been growing healthily over the years and bringing in Sonakshi on the brand is a step towards accelerating this growth further. Sonakshi’s huge fan following and strong connect with her fans will help CHIK build a stronger connect with the existing CHIK consumers and will also be pivotal in bringing in new consumers for the brand. The brand, CHIK, represents today’s new-age women, who are aware and confident of their choices especially when it comes to personal care products. Sonakshi is the ideal embodiment of this personality.”

Commenting on this, Actor Sonakshi Sinha said, “I am really proud and happy to announce my association with CHIK as its brand ambassador. Having set many milestones in the personal care industry, CHIK surely enjoys a large, loyal consumer base across the country making it an exciting brand to endorse. CHIK has always been known for its innovative approach which is also evident from its Egg-shaped shampoo bottles that they have launched. I am looking forward to a long-standing, fruitful association with CHIK.”