CEAT - exclusive tyre sponsor for Rider Mania 2022
CEAT Ltd. India's leading tyre manufacturer, was the exclusive tyre sponsor for Rider Mania 2022, India’s leading annual motorcycle festival organised by Royal Enfield. The event happened after a few years due to the impact of Covid-19 and saw a huge turnout this year. Riders and non-riders, along with people from all walks of life came together at Rider Mania to spend a weekend filled with motorcycling events, music performances, art and biking gear exhibits, get-togethers in an eclectic ambience. Rider Mania X, the three-day biking extravaganza, was organised in Goa from 18th November to 20th November 2022.
At Rider Mania 2022, CEAT also sponsored CEAT Adventure Trail and CEAT Dirt Track events. Both the events witnessed good participation from enthusiastic riders. These tracks offered a platform for the riders to learn different riding skills and showcase their skills and abilities to ride a bike on difficult terrain. The winners of the event received a tool kit from CEAT with a digital inflator, digital NSD gauge, CEAT branded valve caps, and a multipurpose torch.
Royal Enfield’s newest flagship offering ‘The Super Meteor 650’ was unveiled at the Rider Mania. As the exclusive Royal Enfield Tyre Partner for the Super Meteor 650, CEAT showcased its new Aramid based Bias Belted Tyres for the Royal Enfield Bike. CEAT also organised ‘Tread Your Way’, a fun activity for the participants, wherein participants were asked to design the most suitable tread using clay and tools for various riding conditions. CEAT Tyres also sponsored a women riders’ team who drove from all the way from Kerala for Rider Mania.
Commenting on the event, Lakshminarayanan B, Chief Marketing Officer, CEAT Tyres said, “We are delighted to be the exclusive sponsors for Rider Mania 2022. It is a one-of-its-kind event for biking enthusiasts. The event gives a slice of differentiated challenges for the riders’ abilities and helped them acquire knowledge and experience to tackle difficult terrains. We were overwhelmed by the huge level of participation in the event. At CEAT, we will continue to support the motoring talent of India and look forward to more such events in the future.”
Bullmenn Riders Club (Coimbatore), Bangalore Malayali Club, Royal Riders (Mumbai), and Free Souls (Pune), along with other esteemed Royal Enfield biking clubs from around the country participated in Rider Mania 2022. This was the first Rider Mania scheduled after the pandemic. It witnessed the participation of over 13000 Royal Enfield riders. CEAT is the tyre partner for many Royal Enfield bikes, which includes Royal Enfield’s flagship model, Continental GT 650, Classic 350, Himalayan, Meteor 350, etc.