CEAT teams up with Party Hard Drivers (PHD) to emphasize road safety

CEAT Ltd. ropes in Party Hard Drivers (PHD), a Mumbai and Pune-based chauffeur’s service, as part of its belief of making Indian roads safer. This is another step towards reinstating their motto of safe driving, reducing road mishaps and drink-drive cases. As part of their association, CEAT will effectively engage with PHD customers through calls and SMS when they register to the service.

Party Hard Drivers ensure that party-goers are driven home safely in their car after an extra swig at parties. The partnership rides high on the common value between both brands, that of Safety. PHD, well equipped with trained professional chauffeurs will provide their reliable and secure service to citizens; thereby play a key role in spreading the road safety message.

Speaking on the initiative, Mr. Nitish Bajaj, VP, Marketing, CEAT Ltd said, “With increasing drink and drive instances in cities like Mumbai and Pune, driving awareness on the importance of safety is clearly a need of the hour. We are yet again taking to the target audience, our core focus of staying safe while driving by associating with Party Hard Drivers. We hope to create a positive impact through this initiative.”

In earlier roles to promote road safety, CEAT initiated a Nation Wide Road Safety Drive ‘DRIVE SAFE DAD’ aligned with Road Safety Week. Engaging with more than 500 children in Mumbai across the 5-10 year age group, the campaign aimed at educating children on the nuances of safe driving in a fun manner. Kids were encouraged to pass on road safety messages to their parents leading to a significant impact.