Celebrate Diwali on Snapchat with New Festive Lenses
At the onset of the festive season in India, Snapchat launches a series of lenses - created by its community of Official Lens Creators from the United States, Italy, Russia, Lithuania, Morocco and Nepal. The lenses bring a new dimension to the festival of light through Augmented Reality, so Snapchatters can celebrate the festive season together, and share memorable experiences, even when they’re apart as we remain following social distancing guidance.
The lenses - available globally on Snapchat - bring a new and contemporary spin to ancient Diwali traditions. From lighting a diyas with your finger or choosing different patterns of Rangoli, admiring floating lanterns in the sky and bringing some glitter and hope to your surroundings, the global OLC community has created a range of experiences that Snapchatters can enjoy wherever they are celebrating Diwali in the world. To unlock these lenses, users can either scan the Snapcodes below or search for them on Snapchat.
Snapchat has also introduced new Sticker packs, filters and Bitmoji filters, Diwali themed Cameos, and a Snap Map treatment. Tastemade India also launches on Discover to share delicious recipes with Snapchatters during the festive season