Celebrate Mother's Day with Dalda Edible Oils

This Mother's Day, Dial D to tell your mother how much she means to you! On this joyous occasion, Dalda Edible Oils gives you the chance to record a personalized message and thank your beloved mother for her lifelong dedication and commitment to you.

Dalda Edible Oils has always reached out to its consumers through various interactive platforms and has specially created the Dial D Mother's Day campaign in Uttar Pradesh to encourage consumer involvement and participation in dedicating a heartfelt Mother's Day message. All you have to do is Dial D-08080699999 (toll free) and follow the instructions to record a personal message for your mother. Each participant would also receive some gratification for recording message.  Additionally, Dalda Edible Oils will also reach out to its existing and new users through promotional calls to explain the process and generate more consumer interest.

The campaign will begin on 8th May 2014 and all recorded messages will be played to the respective mothers on Mother's Day, 11th May 2014.

Speaking on the concept of this campaign, Sagar Boke, Head of Marketing, Bunge India says,''A mother is an epitome of love and warmth which are qualities synonymous with Dalda Edible Oils as well. This is a one of kind initiative that hasn't been done before and keeping this in mind it would be the right platform for our consumers to express their love and gratitude towards their mothers. I feel that consumer interaction plays a key role in the success of a brand and Mother's Day is by far one of the best occasions to reach out and build an emotional connect with them"

Dial D is an innovative platform targeted towards anyone who likes to create and experiment with recipes and also gives it users the chance to listen and record recipes for free. All recipes shared on Dial D are prepared using Dalda Edible Oils.