Celebrating 10 years of IPL ads

With a little over a month to go for the most awaited tournament, buzz for the 10th edition of Vivo Indian Premier League (IPL) has started. Close on the heels of the conclusion of player auctions, the anthem and theme for the 10th edition has been unveiled. 

Titled ‘10 Saal Aapke Naam’, the campaign featuring a peppy track celebrates the ardent fans of cricket, who year after year have added to the fun, popularity of the sport and the festivity surrounding IPL in its 10 years of existence. 

As in the case of the ‘India Ka Tyohaar’ campaign (2015) and ‘Ek India Happywala’ campaign (2016), the organisers of IPL have collaborated with Bollywood music composer duo of Salim-Sulaiman for ‘10 Saal Aapke Naam’. The track has been sung by Benny Dayal. 

Watch ‘10 Saal Aapke Naam’:
https://www.youtube.com/watch?v=ku2q8MBgGcA 

The IPL campaigns have been generating a lot of excitement and conversations over the last nine years, celebrating the fan frenzy, the cricket superstars, the carnival-like atmosphere and fast-paced Twenty-20 cricketing action. 

Adgully takes a look at the iconic IPL campaigns since Season 1 of the T20 tournament. 

IPL 2008 – Karmayudh 

The first season of IPL featured shots of cricketers from various teams and introduced the theme song, titled ‘Karmayudh’.

https://www.youtube.com/watch?v=8onc4II8m_g&list=PLLnry4SWtN9KUKFoljrzt2BNYhIhuoj8m 

IPL 2009 – Ek Desh, Ek Junoon 

The TVC showcased the passion of a billion people, how cricket and IPL are the unifying factors for such a diverse and huge country like India.

https://www.youtube.com/watch?v=-RVg2mvNJDI 

IPL 2010 – Welcome Home 

After being held in South Africa for the second season due to the General Elections in India, IPL returned to its home country for Season 3. The theme song roused the patriotic banner with the refreshed rendition of ‘Saare Jahaan Se Accha Hindustan Humara’ as the theme song for IPL 2010.

https://www.youtube.com/watch?v=1748FZ7sDKQ 

IPL 2011 – Signature trumpet tune 

Featuring the peppy ‘Dum laga ke maara re’ theme song, the ad for IPL 2011 introduced for the first time the signature trumpet tune. The ad showed several celebs, including Navjot Sidhu, joining the crowd in an impromptu dance on the streets.

https://www.youtube.com/watch?v=CpemW00yDEc 

IPL 2012 – Aisa Mauka Aur Kahan Milega 

The ad spoke about an opportunity to step out of a cricket stadium and watch the IPL matches on MAX along with 100 crore people.

https://www.youtube.com/watch?v=gRWSoos9HMM 

IPL 2013 – Jumping Jhapak 

Featuring Bollywood choreographer and director Farah Khan, this campaign got everyone into the groove with some crazy dance moves to celebrate every time a 4 or 6 was scored, or a wicket was claimed.

https://www.youtube.com/watch?v=xZjxOAGKkXs&feature=player_embedded 

IPL 2014 – Bulaawa Aaya Hai 

The humour-laced campaign showcased the glamour, glitz and the razzmatazz of T20 cricket’s biggest extravaganza.

https://www.youtube.com/watch?v=f86_S4g_Reo 

IPL 2015 – India Ka Tyohaar 

The peppy anthem was composed by Salim-Sulaiman and focused on cricket being India’s festival rising above caste, religion, age and stature. The song was sung by Shivam Pathak.

https://www.youtube.com/watch?v=MmsVf9b2Y9E 

IPL 2016 – Ek India Happywala 

The one minute video tells the story of a Happy India with the help of three different events portraying how the disparity and dissonance is won over by the innocence of children who want a better world for all. With music composed by Salim-Sulaiman, this version of the anthem is voiced by a chorus of kids.

https://www.youtube.com/watch?v=2J9abgKUInQ