Celebrating the Onset of Monsoons - Paper Boat Launches #FloatABoat

 Paper Boat, the brand that seeks to get everyone to revisit their childhoods along with their unique range of drinks has now launched #FloatABoat – a campaign that lets you go back in time - all while being socially responsible as a grown up. For every literal paper boat that is created, and its picture uploaded, the company will contribute Rs. 20 towards supporting the primary education of children. The campaign will be supported by a digital film made by Karishma Lintas that will be hosted on YouTube and other social platforms. Social media will play a key role in generating interest in the initiative.

Commenting on the launch of the initiative, Neeraj Kakkar, Founder and CEO, Hector Beverages said “Paper Boat’s brand proposition is Drinks & Memories. The monsoons were the perfect time to roll out this campaign and relive innocent moments. In a world that is getting hectic by the minute, it serves as a reminder that there are still a few, simple pleasures that can re-capture the magic of childhood – like making and floating a paper boat.’ He added, “This is also our little initiative to gift a bit of childhood to kids who really need it. We are aiming to receive a minimum of 10lakh uploads in 2 – 3 months.”

In the second leg of the campaign, a letter will be delivered to customers who are making a purchase of the product through Amazon and PayTM. This letter would educate the reader about the cause and also give them a playful reason to make a paper boat.

Excited about the social media campaign, Rajesh Ramaswamy, Executive Creative Director, Karishma Lintas, Bangalore, who created the video about this, said, “With time, we often forget the little things that we did in our childhood and lose our innocence somewhere along the way. But at Paper Boat, we believe that there still remains a child deep down inside all of us. To bring out this child, we decided to get a few adults to make a paper boat just like they used to; knowing fully that most of them would have forgotten how. We knew for sure that with the help of their children, when the memories finally came back to them, it would put a big smile on their faces. And all this was done for a good cause. “

To be part of this initiative, all one has to do is:

1.    Make a paper boat

2.    Upload a picture of it on the Paper Boat site(Link to the microsite), or any of your own social media pages like Facebook, Twitter, Instagram, Vine

3.    Remember to hashtag the post, #FloatABoat

4.    Finally, spread the word around and get your friends and family involved too

To learn more about the initiative, hope on board at https://www.paperboatdrinks.com/hopefloats