Celebrations begin as New Year comes early with Zee Cine Awards 2018

Ladies and Gentlemen, it’s showtime!!! Hold your breath as the most awaited film awards night is about to begin. With all its razzmatazz and powerhouse performances, Brook Bond Red Label Zee Cine Awards 2018 will air on Saturday, 30^th December at 7:30 PM, only on Zee Cinema. With the best of Bollywood biggies honouring the finest performances of 2017, the show is a perfect cocktail of glamour and cinematic brilliance. Without any further delay, we bring to you all that which makes Zee Cine Awards 2018 a must watch this Saturday.

The who’s who of the entertainment world dazzled the Zee Cine Awards 2018, wearing their favourite designer’s outfits and posing for the paparazzi with the glimmer of hope in their eyes to bag the prestigious Zee Cine Award for their performances. Amongst the celebrities who won hearts at the Red Carpet were Amitabh Bachchan, Priyanka Chopra, Shah Rukh Khan, Akshay Kumar, Ranveer Singh, Varun Dhawan, Alia Bhatt, Shahid Kapoor, Bhumi Pednekar, Katrina Kaif, Jacqueline Fernandez, Sidharth Malhotra and many more. Zee Cine Awards 2018 will usher in New Year celebrations early, amping up the entertainment levels and keeping adrenalin flowing all through the long-weekend.

Global icon and B-Town’s desi girl, Priyanka Chopra flew down to India and will enthrall audiences with a specially curated power packed dance extravaganza. The gorgeous Katrina Kaif will make the hottest fauji ever as she sways to the beats of Swag Se Swagat from her latest movie Tiger Zinda Hai followed by a medley of her biggest hits from 2017 including Kaala Chashma. In a cracker of a performance, Ranveer Singh’s explosive act will be the perfect dhamaka you need to welcome the New Year. And taking the entertainment quotient to an all new high, breath-taking acts Jacqueline Fernandez, Shahid Kapoor, Bhumi Pednekar and Sidharth Malhotra will set the stage on fire!

Commemorating ZEE’s 25 years of entertaining viewers and its new brand ideology, ‘Extraordinary Together’, Zee Cine Awards 2018 has introduced a special category to celebrate extraordinary entertainment. For entertaining audience for over five decades and his outstanding contribution to Indian cinema, Bollywood’s angry young man, Amitabh Bachchan will be honoured with the Legend Extraordinaire Award while Shah Rukh Khan will be bestowed with the 25 Extraordinary Years Award. With Rajkummar Rao being acknowledged for his lasting impact on audiences through his outstanding portrayals in Newton, Bareilly Ki Barfi and Trapped, Taapsee Pannu being recognized for her impact and cinematic contributions and Toilet – Ek Prem Katha for its national impact, the Extraordinary Awards will not only be emotional but also memorable.

Be assured of a relaxing evening this Saturday as the most popular anchors, Rohit Shetty, Karan Johar and Bhumi Pednekar, will weave together the show with witty one-liners, entertaining gags and much more.

Zee Cine Awards 2018 will be a night of thrilling performances, heart-felt speeches and candid moments. While the biggest stars of the industry will perform to foot tapping numbers, the most deserving entertainers, whose cinematic and technical excellence took Indian cinema to unprecedented heights, will take home the coveted Zee Cine Awards trophies.

To make Brooke Bond Red Label Zee Cine Awards 2018 a grand success, Zee Cinema unleashed an aggressive 360 degree marketing campaign in key markets. The channel utilized various mediums including TV, Radio, DTH, Print, Outdoor, Digital, Social Media and PR campaigns to build excitement and traction for Brooke Bond Red Label Zee Cine Awards 2018. Zee Cinema carried out an extensive digital campaign covering high traffic consumer sites to build perception and recall for the property. Zee Cinema partnered with Facebook to create an FB booth on the Red Carpet and LIVE feed of the fun quirky moments with superstars was posted. Also, an extensive social media campaign was executed on Twitter and Instagram to widen reach and pique interest of the core target group.

‘Iss saal India maneyaga New Years, 30th December’ with Brooke Bond Red Label Zee Cine Awards 2018 on Saturday, 30^th December at 7:30 PM only on Zee Cinema!