Celebrity endorsed ads saw 47% share of ad volumes during IPL 2019: TAM Sports
The Indian Premiere League (IPL) has been witnessing growing number of ads featuring celebrities, mostly Bollywood stars and cricketers. In fact, celebrity endorsed ads had a whopping 47 per cent share of ad volumes during IPL 2019, as per TAM Sports report on ‘Commercial Advertising during IPL Season 12’.
Aamir Khan topped the table with 15 per cent share of celebrity endorsed ads, followed by the sports duo of Virat Kohli and MS Dhoni with equal share of ad volumes at 10 per cent each.
There were several celebrities endorsing for multiple advertisers. During IPL Season 12, MS Dhoni endorsed the maximum number of advertisers at 10, followed by Viral Kohli with 9 brands. Shah Rukh Khan and Ranveer Singh endorsed 5 brands each.