Cell 18 brings in Intl. format game show in Marathi

Basking on the success of their first reality show together, Cell18 and ETV Marathi, have collaborated once again to create a new Marathi reality show ' "DNA." The new show tests a contestant's skills on matching pairs of parents with their children on the basis of their looks, smile, body structure, etc. A contestant has to try to match eight pairs of parents with their children to win prize money of Rs. 5 lakhs.

The show will be hosted by leading Marathi industry anchor, Aadesh Bandekar. The initial episodes of the show will feature celebrities like Rahul Mahajan, Sonali Kulkarni & Vinod Kambli. Cell18 and ETV plan to get more celebrities to appear on the show in subsequent episodes.

Based on the international show DNA, it has been adapted by Cell18 to cater to Indian audiences on ETV Marathi. The show will consist of three rounds ' Same to Same, Celebrity and Match the 3 ' with each level making it tougher for the contestants to pair the options.

DNA aims at exploring our inherent understanding of genetics in a fun way in the form of a game show. The one-hour show aims to create a new benchmark for game shows in India. The show tests a contestant's analytical skills and logical reasoning ability. Both Cell18 and ETV Marathi are bullish about the success of the show, which has already been receiving interest from advertisers.

Elaborating on the concept of the show, Zubin Driver, said, "DNA is a first of its kind international format show on Marathi TV. It is a game show that challenges your mind and rewards you handsomely. Cell18 has created international quality show graphics and a set that has never been seen before in Maharashtra. We are very confident that our show will do very well in the weeks to come."

The show has been adopted by the Cell18 team and will be supervised by Harish Tiwari & Zubin Driver.

Cell18 and Star Pravaah have recently worked together on Bhandaa Saukhya Bhare, a unique concept of a fight between saas and bahu on the most important man in their life. This show is full of entertainment, drama and fun. In the first week itself this show received an average TRP of 2.7 in the new prime slot on ETV Marathi.