Centrick bags Silver at the A' Design Award Held In Como, Italy
A' Design Award & Competition, the world’s largest design competition that recognises best in design, design concept, product design & services design, has awarded "Silver" to Centrick for e-commerce solutions designed for Lifelong India.
Roy Menezes, Partner & Chief Creative Officer at Centrick says:
This is India's first digital win at the "A". At Centrick, we take pride in knowing that this win is for our e-commerce solutions, at a time when life is all about going digital and online commerce is the only way forward for brands to survive.
Prerna Nagpal – Head of Marketing, Lifelong Online Retail Pvt. Ltd says: Designing an e-commerce destination comes with some tough challenges. You want to create a unique identity that stands apart from the clutter synonymous with e-commerce. You need a structure that's scalable and adaptable due to rapid product test cycles. This makes you choose between aesthetics and speed. Centrick solved these complex challenges through visual language that's adaptable, scalable, rapid and easy to follow. They have honestly pushed the boundaries of what's possible on this platform.
Vikram Gaikwad says: This win enforces our belief in designing brands digital first, mobile friendly and most importantly, future ready. We thank Lifelong India for putting their faith in us for a second year in a row. This award sets the benchmark for the coming year’s work.
Here is a link to the winning entry:
Here is a link to the case: