Centrick brings alive "Limitless", a new vision for 5 Kirloskar companies
With innovation as its purpose, the conglomerate has partnered with Centrick Marketing Solutions LLP to bring alive, communicate and take further its new vision "limitless", inspired by the teachings of its founders.
For its recently launched campaign across digital, print, and television, Centrick, designed marketing communication, crafted press communication, conceptualised event content, managed media solutions and ensured a film that communicated the legacy, the present and the future of this organisation, traversing the nation.
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Moving ahead, Centrick will manage end-to-end creative solutions and 360 degree media solutions for Kirloskar Ferrous Industries Limited, Kirloskar Oil Engines Limited, Kirloskar Pneumatic Company Limited and Kirloskar Chillers Private Limited. Centrick's services could also be leveraged to design and communicate new business verticals, and initiatives, along with bringing alive the "limitless" proposition through highly engaging activations.
Gauri A. Kirloskar - Director, Kirloskar Oil Engines Limited says:
We have worked with Centrick for over a year on digital media and marketing and also engaged them for the refresh exercise. They take complete ownership of the client and the task at hand, often working out-of-scope and under pressure with a great attitude. Creatively brilliant, dependable and always fun - it has been the start of a partnership that I’m sure will go a long way.
Rahul Kirloskar, Chairman, Kirloskar Pneumatic Company Limited says:
It was a refreshing experience to work with Centrick. They are an extremely creative agency. In particular, Roy and Anamta Shaikh work ethic, responsiveness and creativity were incredible. I think the results speak for themselves.
Roy Menezes, Partner & Chief Creative Officer, Centrick says:
This organisation has been the backbone for various industries, sectors and nations. They also happen to be the backbone of this little agency, founded a year and a half ago by three friends, Vikram, Vistasp and myself. For companies of this stature to place their trust and faith in us, give us the creative freedom that's honestly unseen anywhere in our careers, only naturally makes us go above and beyond the call of duty, with joy, to deliver whatever solutions they may need. It's a once in a lifetime opportunity to be a part of such a refreshing change, and for that we will forever be grateful.