Centuryply enters the readymade furniture market with NESTA

Makers of the well-known ‘Centuryply’ brand of plywood and decorative veneers, Century Plyboards (I) Ltd., announced its foray into the readymade furniture retail business by launching Nesta Furniture, a chain of complete home lifestyle solutions for the discerning Indian audiences across the country. Centuryply promises a guaranteed quality of wood in each piece of Nesta Furniture that it sells. Each piece of furniture or accessory placed in the store has undergone stringent quality checks and has passed a wide array of style filters and is stamped with the proprietary 'Authenticity of wood, Guaranteed' seal. This is coupled with the company’s acquired capability in the field of “Cutting Edge Product Design” in the last 3 years with the help of its’ famous Annual Design Awards called “Aces of Spaces”. In this forum the company has been associated with famous international designers like Patricia Urquiola , leading Indian Architects like Architect Karan Grover& leading Young Design talents from Chile like Sebastian Rozas and Matias Bravos.   

 

The sprawling 6000 sq ft store with plush interiors and soothing ambience was launched by Sajjan Bhajanka – Chairman, Century Plyboards (I) Limited, along with actress Karisma Kapoor at Kormangala, Bengaluru.  

 

The announcement of the Bengaluru store is the first in the series of furniture retail stores to be launched across the country. Nesta envisages creation of 3.5 million square feet of retail space with 111 outlets in the next 5 years with a projected turnover of Rs 500 Crores with an initial investment of Rs. 100 Crores.

 

Centuryply, the market leader in wood and wood products in India for three decades, has been a trendsetter and pioneer with many firsts to its credit. Centuryply with an in-depth knowledge of wood and dedication to the field of design, bring the Nesta range of innovative furnitures. Nesta Furniture aims to provide stylish, authentic and exclusive wooden furniture and home decor accessories to the Indian customers, thereby, partnering them in creating their dream homes.

 

Brand Centuryply is one of India’s 100 most valuable brands and also a Power Brand, a Master Brand and has been enjoying the most favoured brand status in the Indian Plywood Industry.   The company plans to build Nesta as the foremost brand in the Indian Readymade Furniture industry through steady investments in the next 5 years.

 

On the occasion of the launch, Sajjan Bhajanka – Chairman, Century Plyboards (I) Limited, said,        “Retail business in India is at an interesting stage. Our latest venture in the readymade furniture retail business is a move up the value chain and a natural progression in the wood products category. We are keen to leverage the company’s experience and strengths in retailing the finished end product. Centuryply will have flagship stores in key markets and also adopt franchise model to tap other markets.”

 

Talking about Nesta, Abhra Banerjee, Executive Business Head, expressed,” There has been a sharp increase in the popularity of genuine designer furniture over the last few years and Nesta will serve to be a retail hub for those interested in highest quality designer furniture and home accessories. We at Centuryply believe in providing utmost satisfaction to the consumer through best quality products and customer care. The designs are contemporary and they reflect the lifestyle needs of the India consumers. We will offer the latest designs and introduce a new collection every 3 months.”

 

Speaking on the occasion, Bharath B Rao- General Business Manager, said, “The venture took wings with the management’s vision of instilling an incentive oriented culture into the organization in order to further progress, and believing that people hold the key to a successful enterprise.  Centuryply’s board members shortlisted and approved the furniture retail business idea after the company’s best management teams presented independent business plans.  I am very happy that the brand moved from drawing board to store launch in a short period of 15 months.”

 

“I am extremely excited that Century Ply has launched an affordable luxury range which is so cruicial in today's everyday life. And I wish Century Ply & the Nesta team a great success with the furniture retail venture” expressed Karisma Kapoor, at the inaugural event.

 

The store will provide the ability to visualize the furniture in a room. Customers can choose colours, different options for each room to get the perfect look, furnish the room dimensions and visualize how the furniture will look in your home on a giant LED wall in an exclusive zone ensconced to give you privacy. The store will also have a mock up of an apartment with approximately the same dimensions as a typical 1BHK flat, to help customers visualize how Nesta can transform their house into a dream home. Nesta aims at being partners in designing your home, suggest styling options to suit your temperament and to ensure that we are always there for you after the sale is concluded through our prompt after sales maintenance.