Chai Point & Happy showcase how India runs on Chai

Chai Point has joined hands with Happy Creative Services to make a film that’s an ode to Chai and how it fuels India. With countless tea stalls that line the road to the home made brews, Chai is synonymous with the rhythm of life in India. This cup of goodness transcends all boundaries – social, economic or otherwise – to fuel an entire nation.

Commenting on the video, Amuleek Singh Bijral, CEO and Co-Founder of Chai Point, said, “This video is an ode to Chai. We have always been in awe of the emotional energy with which this beverage makes India run. Our purpose is to ensure that we deliver Chai with an unwavering commitment to quality and hopefully inspire all towards greater progress.”

Chai Point serves the country close to 2 lakh cups of tea everyday through its multiple outlets across seven cities.

“Chai is easily the one of the greatest levellers in India. It is the fuel that runs through the veins of organisations and streets of our cities. To even try and say something about chai is like starting to write the words for a never ending poem. Let’s just say we have just taken the first step in the right direction for Chai Point,” remarked Kartik Iyer, CEO and Co-Founder of Happy Creative Services.

In addition to the video, the brand will continue to celebrate this drink through a campaign on the digital space.

Agency Credit List:
Co-Founder and Chief Executive Officer: Kartik Iyer
Co-Founder and Chief Creative Officer: Praveen Das
Chief Operating Officer: Siddhartha Roy
Senior Creative Director: Naren Kaushik
Associate Creative Director: Varun Khullar
Creative Controller: Viraj Nandivadekar
Group Account Director: Rohini Radhakrishnan
Group Account Manager- Ashwin Rasquinha
Account Supervisor: Aditi Chawla

Production House Credit List:
Production House: Bloc
Director: Anna Joseph
Executive Producer: Ujaala C