Chandrika Ayurveda soap’s latest campaign promises radiant skin
The original and real Ayurveda soap brand, Chandrika has gained the trust of millions of Indians through its proposition of clear, problem free skin. Taking it up a notch, Chandrika in its new campaign promises a higher order beauty benefit of a naturally glazed clear skin.
Leveraging the unique need of Kerala consumers Chandrika’s new TV commercial featuring the gorgeous Amala Paul showcases its clear skin benefits. In the commercial, Amala misunderstands her friend and thinks she is admiring her new diamond earrings; but to her surprise she is in awe of her skin’s shine, resultant of the goodness of Chandrika soap.
Commenting on the new campaign, S Prasanna Rai, Vice-President, Marketing, Wipro Consumer Care and Lighting, Wipro Consumer Care and Lighting, said, “It is Chandrika’s next progression to cater to the consumers evolving need for Ayurvedic Beauty. Handcrafted with twice the goodness of coconut oil and seven Ayurvedic herbs, Chandrika soap gives us the confidence to promise our consumers with the higher order beauty benefit of a naturally glazed skin With this shift we are hopeful to attract new consumers and connect with the millennials.”
For more than 75 years, Chandrika is a trusted Ayurveda soap brand and continues to enjoy popularity across the globe. The brand has delivered on the promise through superior product offerings and is one of the few handmade soap brands in the country today, making it a beauty secret of millions of women.
Over the years the brand launched a range of products catering to the younger generation. Retaining its core promise of the goodness of Ayurveda, Chandrika has grown in the past few years to become a leader in the green soap space. The brand recently launched a new soap variant – Chandrika Aloe for clean and fresh skin with the goodness of Aloe Vera and Ramacham. The launch of the variant is also supported by a TVC featuring Amala Paul. Today, Chandrika has grown its portfolio from a single soap brand to include soap variants, handwash, hair oil and facewash.