Channel V transitions into a definitive 24-hour music channel for the youth

Star India’s Channel V has made the much-awaited transition into a 24-hour music channel this August, continuing with its legacy. With this, Channel V promises to introduce the Indian youth to the future of music entertainment in India, where content will be curated for visual delight. The programming will focus on music videos that not only sound good but look good as well, presenting them in a clutter free environment, offering viewers a great viewing experience.

A new logo and channel packaging have been created by the in-house design team. In a mix of the real world meets contemporary digital design, the origami-inspired logo seeks to create a distinct, youthful and approachable form that connects perfectly with today’s youth. The packaging is bold, vibrant, yet simple while building upon the ‘V’ form.

Along with the new look and programming, Channel V will also launch a high decibel 360 marketing campaign across key metros. With prime focus on the digital medium, the campaign will also have a presence on TV, radio and outdoor sites. Other than this, the channel will also participate in some on ground activities to tap into young audiences at major youth hangouts across key metros.

With the foray back into the music television industry, Hemal Jhaveri, General Manager and Executive Vice President, Channel V, Star Gold, Movies OK & Utsav Movies, said, “Channel V has been a strong brand synonymous with music in India. We at V are keen on changing the music videos viewing experience. Last few years the TV music category has been dormant. With the revamp of Channel V, we aim to redefine the music video experience by delivering an uncluttered high-quality experience, with curated content for a visual delight.”

As per a research carried out by Channel V, music channels rarely look different from one another. Not only do they lack a unique voice, but they also feature a cluttered environment where the visual experience is compromised. With an idea of actively involving audiences, rather than just passively consuming music, the new look of Channel V is refreshing. The channel aims to provide a high-quality experience to the viewer with its uncluttered look, great music videos, and minimal graphics on screen.

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