Charlie Crowe, Festival of Media on Indian opportunities and global issues
Charlie Crowe, Festival of Media:
"Some of the key issues discussed internationally would be the rise of the online video and what advertisers should do to value it. Another issue discussed would be the value of engagement in social media. What is a 'fan' or a 'like' worth in social environment? Measurability is very important for advertisers because they want to know equivalents. The need thier research partners to try and come up with comparable metrics. They don't have that at the moment. Festival of Media is an opportunity for people to come together and discuss that."
Watch this space for the complete exclusive interview of Charlie Crowe, Founder, Festival of Media coming up tomorrow.