Charulata Patel's Swag pose on behalf of Pepsi ignites old rivalries
Beverage brand Pepsi once again undermines arch nemesis Coca Cola who are official sponsors of the ICC World Cup 2019. They have picked up vuvuzela blowing 87-year-old, Charulata Patel whose enthusiastic cheering for Team India caught the attention of cricketers Virat Kohli and Rohit Sharma. The photos of the two cricketers taking her blessing have gone viral on the Internet and have won over social media.
Pepsi has on boarded Patel as the latest face of their #HarGoontMainSwag marketing campaign, and you can see her doing a Swag pose on their social media.
Coca Cola is one of the big spenders for this Cricket World Cup but Pepsi may once again steal their mojo with a timely and relevant brand communication with an ambassador that is currently in the spotlight. Another instance where Pepsi subverted Coca Cola who were the main sponsors was during the 1996 World Cup when they launched the ‘Nothing Official About It’ campaign. Another cheeky marketing strategy one recalls was the ‘Pepsi Challenge’ where the beverage brand challenged the older company in a direct taste test.
Whatever may be the result in this covert battle between the two brands, clearly Patel is having a good time out of it.