Chef Ranveer Brar joins Barilla as Brand Ambassador
Choosing Chef Ranveer Brar to be Barilla’s partner in India was not by chance for the No.1 pasta brand in the world and a world leader of ready-to-use sauces. Being recognised worldwide as a symbol of quality and tradition with credibility, among the Italians and all pasta lovers, it was clear to Barilla indisputably that Chef Ranveer mirrors the same principles in India. With his sheer talent and charisma, Chef Ranveer is sure to bridge the food gap between India and Italy, two countries with an amazing food culture.
Chef Ranveer’s association with Barilla comes with a view to strengthen the pasta culture in India and share precious tips for cooking up perfect pasta meals. He aims to co-promote the notion: Italian gastronomy, the power of emotional moments, happiness and celebration around the table, which is the core belief of Barilla, a family now in its fourth generation and one that stands for supreme quality and innovation standards since 1877.
The videos of the campaign, which will run on YouTube and Facebook are inspired by the typical dilemmas faced by consumers when they cook pasta; right from the basics of pasta cooking to pasta as a healthy meal for families. The aim is to share educative and gastronomic content, to enable consumers to experience new culinary adventures.
Speaking on his exciting partnership with Barilla as its first Indian brand ambassador, Chef Ranveer Brar said, “Italian food has always been extremely close to my heart, right from the time when I trained under Antonio Carluccio, to open the Italian restaurant ‘Il Camino’ in Goa. Barilla has always been the gold standard when it comes to Italian ingredients. I’m extremely happy to work with Barilla in making the goodness of pasta reach every Indian household.”