Cheil India bags Logitech account
Cheil India continues its winning streak by bagging Logitech, a leading Swiss computer peripheral company, for the digital mandate. As part of the mandate, Cheil India will be responsible for managing the media and influencer marketing & management for the brand.
Commenting on the win, Shiv Sethuraman, Group President South-West Asia, Cheil India, and Sanjeev Jasani, Head - Digital, South-West Asia, Cheil India, said, “With Wi-Fi, Bluetooth and 4G now becoming a part of our daily lives, computer peripherals and music devices are exploding as a category. Logitech has been consistently killing it with new innovative solutions and we are proud to associate ourselves with them. We feel our expertise coupled with their products form a lethal combination. Expect to see some great work on this front.”
Focused on innovation and quality, Logitech designs personal peripherals to help people enjoy a better experience with the digital world. 1981 marked the inception of Logitech with mice, which (new at that time) provided a more intuitive way of interacting with a personal computer, moving on to becoming worldwide leader in computer mice. Logitech’s leadership in innovation now encompasses a wide variety of personal peripherals (both cordless and corded), with special emphasis on products for PC navigation, gaming, Internet communications, digital music and home-entertainment control.