Cheil India co-creates Samsung GALAXY Grand Neo TVC with Enormous Brands

In an environment where advertising agencies are known to fight tooth and nail for every piece of new business and every award, the idea of two creative agencies joining hands is not‘everyday’ news. Cheil India’s (Cheil Worldwide SW Asia HQ) latest television commercial for Samsung’s GALAXY Grand Neo in partnership with Enormous Brands sets in a refreshing trend on creative collaborations. The TVC went on air in late March 2014.

The seamless co-creation both at a strategic and creative level is seen in the GALAXY Grand Neo TVC where it takes the thought Make the everyday Grand to yet another level. This is ably demonstrated through the surreal space that showcases the remarkable features of the phone through special effects, the experiences of a young couple whether at a restaurant or enjoying an almost live music performance, all to tell the story of how one can be ready for a life less ordinary to Make the everyday Grand!

On this collaborative creative on the campaign for Samsung GALAXY Grand Neo, Nima DT Namchu, CCO, Cheil Worldwide SW Asia said, “While the news of this collaboration might raise some eyebrows, collaborating with the best talent available at a given point in time is one of the ways to deliver the best possible product for our clients. And as agencies, we have all been doing it for decades – with directors, painters, musicians, sculptors… Of course, working with another creative agency is relatively a new thing.”

Ashish Khazanchi, Managing Partner, Enormous Brands elaborated, “Advertising is always 

co-created. Be it client - agency, agency - filmmaker or even a creative & media agency collaboration. However, today, with the surge in numbers of non-network pedigreed creative agencies, alliances like this have not just become possible but also desirable. They simply bring a larger talent pool to the table.”

According to Kundan Joshee, SVP, Cheil Worldwide SW Asia, “Samsung’s GALAXY Grand is all about making the ‘Everyday’ grand! With the GALAXY Grand Neo we decided to take on a new way to look at this opportunity. We do believe, we’ve succeeded in our efforts”.

This co-creation for the GALAXY Grand Neo sets the trend for collaborations among creative agencies with a hope that it is here to stay.