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Cheil India empowers girl child education with the 3rd Tab Room launch

Cheil India, one of India’s Top 5 advertising and marketing communications agencies, launched the third Tab Room at Sarvodya Kanya Vidyalaya (MCD School), Mehrauli with the aim of empowering the girl child with education.

The last two schools in which the Tabs were installed were Nigam Pratibha Vidyalaya, Aya Nagar and Nigam Prabha Vidyalaya),  Pul Prahladpur- New Delhi.

Cheil India has partnered with Teach For India (TFI) to equip and invest in government and MCD Schools to provide the girl child with a better learning atmosphere. As a part of the Programme, sponsored members by Cheil, called ‘Fellows’ are posted at various schools who aid in making the learning process more interactive rather than the standard rote learning. The Tabs that are installed in the schools are powered with Educomp’s digital content and smart assessment system which gives immediate feedback on the learning curve of the children.

John Koo, President & Head of Regional HQ-South West Asia, Cheil India said, “Our goal is to empower our tomorrow, we want to fully support and help a worthy cause to receive awareness and the recognition it deserves. Girl child empowerment is our focus and we look forward to expand our programme beyond boundaries to bring about a significantvchange.”

Companies need to think strategically in terms of the CSR initiatives. The initiative needs to be impactful and measurable. With the girl child education being our focus, we thought of boosting the efficacy of education with the use of technology. We want to give something to the society that would not get redundant but rather resonate with sustenance” he added.

The Tab Room Launch was followed by a drawing competition where 650 children participated.


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