Cheil Worldwide SW Asia on a talent acquisition spree!
Cheil Worldwide SW Asia is on a talent acquisition spree and announced a series of new appointments across BTL, Creative, Digital, and HR.
The agency has brought in Ravi Narain as Executive Creative Director, Sanjeev Hajela as Sr. Vice President BTL -South West Asian Markets, Vikram Bhardwaj as DGM-Interactive and Saswati Sinha as Head-Human Resources.
Narain joins from Emaar MGF where he was Vice President – Marketing & Design, while Hajela is from DDB Mudra Group where he was President - Retail and Wayfinding business; Bhardwaj moves from ThoughtBuzz India where he was Country Head and Sinha from Evalueserve.
Speaking on the appointments, Alok Agrawal, COO, Cheil WW, SW Asia said, “Cheil India is expanding at a rapid pace and as a fully integrated, one -solution agency we offer a great opportunity for growth of talent. With Ravi, Sanjeev, Vikram on board we see more client successes and acquisitions coming our way. Saswati’s joining us also demonstrates the power of brand Cheil even for Human Resource management”.
Narain moves to Cheil from Emaar MGF where he was Vice President – Marketing & Design. Narain gained tremendous marketing and communications insights during his 5-year experience with Emaar MGF. He believes that selling real estate after having spent over 21 years of experience in Marketing and Advertising was an immensely growing experience that added phenomenal dimension to his thinking. As said by an industry veteran, life has come full circle for Narain.
Prior to Emaar MGF he was Executive Creative Director with Bates David Enterprise Advertising. He has also worked with Contract Advertising as Associate Vice President from 1997 - 2005, with Foote Cone & Belding in Toronto, Canada as Senior Art Director from 1995 - 1996, and as Associate Creative Director with Grey Advertising from 1993 -1995. He started his career with J Walter Thompson in mid 1990 as an Art Director where he worked until 1993. Narain has a degree in Fine Arts in Applied Art from the College of Art, University of Delhi.
Hajela, a marketing professional with almost two and a half decades of experience joins from from DDB Mudra Group where he was President - Retail and Wayfinding business. A career that commenced with ITC (tobacco Division) from 1988 until 1995, has led Hajela places. From hereon he worked with Brown Forman Beverages Worldwide, a US fortune 500 Company marketing bourbon whiskeys and prestigious Wines. Brown Forman went into a joint venture and floated the Indian operations with Jagatjit Industries in India where he launched two global brands before he moved on in Sep 98. Hajela then joined LG chemicals, Korea as Marketing Manager, to set up their operation in the Indian Market. In June 2001 he moved to Primesite as Chief manager in the New Delhi office.
Hajela’s exposure with ITC brought to light on how brand inputs at point of sale and in the overall out of home space play the most critical role in developing a competitive edge against other players. This had tremendous influence on his convictions and he learnt his early lessons out on streets. Over the years he has had the rare combination of having seen the industry as a client and having learnt materials and their impact on Trade marketing. In the last eleven years he worked in various positions including the Vice president and head of national Sales.
Bhardwaj, a PGDM in International Business from University of Birmingham, brings with him almost 10 years of marketing management expertise and resourceful insight in strategic marketing methodologies. He moves to Cheil from ThoughtBuzzIndia, a premier Social Media Brand Monitoring Company where he was Country Head.
Bhardwaj commenced his professional life with Jet Airways as Manager Inflight Services where he worked from 1998-2004. He then moved into the technology space as a senior trainer at IBM, which was followed by Business Development roles at WNS and Annik Technology Services. In the recent past he has worked as Director Business Development with Buzzintown, developing and managing high-profile deal acquisitions as well as engaging with clients through differentiators and consultation. From 2008-2010 he worked with Veda Informatics as Director Marketing, managing strategic planning business development, communication and service delivery aimed towards optimum client satisfaction
Of late Bhardwaj’s his focus has been on making significant contributions to Online Marketing and offering strategies on - Social Media Management & Planning. As a strategic thinker, he enjoys connecting the dots, wrapping his head around new media and future trends and opportunities in communication, brand management & strategy, analytics, consumer insights and business development.
Sinha, a veteran Human Resource professional, comes with more that 13 years of experience across industries. She joins Cheil from Evalueserve.
She started her career in the manufacturing industry and moved on to IT Media- Cyber Media India Limited in 2000, where she shaped up as a HR generalist. She moved on to Advertising in 2006 as HR Director to Delhi JWT. Her stint in advertising opened a whole new vista of people management. Advertising gave the opportunity to hone her skills in managing people without letting go the bottom line. From 2008 till 2010 she went into a consultant mode and worked with different industries like media, automobile, KPO, IT on HR projects of implementing performance appraisal systems, automating HR processes, training people on soft skills. Sinha returned to full time employment in 2011 in a totally unrelated industry -the KPO industry and joined Evalueserve (KPO into research and analytics). However the lure of advertising proved stronger and she has returned this time albeit at Cheil.
Sinha believes that the challenges that advertising has in terms of human resource and people management is more or less unmatched. Try explaining to a creative the appraisal process and the reason for filing the appraisal form in a measurable way and you will know what she is talking about. This challenge along with the passion that people have attracts her to this industry as mostly people elsewhere are doing a job- but people in this industry are living their passions
MINUTES TO READ