Cheil Worldwide SW Asia picks Saurabh Mathur as Sr VP - Client Servicing

Cheil Worldwide SW Asia today announced the appointment of Saurabh Mathur as Senior Vice President – Client Servicing.

Mathur will be leading Cheil India’s client servicing team and working closely with John Koo, President & Head of Regional HQ, Cheil Worldwide SW Asia. Mathur’s appointment is in sync with Cheil’s plan to build a strong integrated local team.

Mathur, until recently was with Dentsu, where he led the agency’s efforts on all key businesses including Aircel’s very successful Wifi and 3G campaigns. The fast growing Panasonic business, including the launch of a new sub category of the Cube Split AC and launch of the Ingersoll Rand group in India was also implemented during his tenure

Commenting on the appointment, John Koo, President & Head of Regional HQ, SW Asia said, “ Cheil’s SW Asia’s operations are growing at an extraordinary pace. Saurabh’s rich experience and stellar track record makes him ideal to lead the client servicing team. He is highly energetic and is well aligned with the agency vision and philosophy Cheil India to manage the growing business.”

Confirming his appointment Mathur said, “Cheil is leading the change with its new model of communication that is holistic in its approach and with a greater degree of integration across disciplines. This represent a great opportunity and I believe it is the right time for me to be at Cheil and drive the change.”

During his 20 years in advertising, Mathur has worked with some of the leading ad agencies in India including Dentsu, JWT, Contract and Grey. Prior to joining Dentsu Mathur was at Contract where he launched DelMonte, Bharti group’s venture into processed food, in India besides leading the communication efforts for Dabur’s Hair Care and Glucose businesses, Spice Group’s mobile handsets and retail business and JP Group’s Cement and Corporate communication.  At Grey, Mathur launched Suzuki Motorcycles and Ebony Gautier apart from handling other businesses like Wrigley-JoyCo, India Today group, Ranbaxy, Haier, Genpact and Halonix. Prior to that during his eight year stint at JWT Mathur worked on some iconic brands like Pepsico’s Kurkure, Nestle’s Maggi, Reebok, HT, ITC Hotels, Swatch Group and Hero Honda.

Mathur believes in effective creativity and believes creating powerful experiences will drive brands in the near future. He loves to drive. As a bike lover he enjoys riding his Bullet over the weekends. He also enjoys creating short stories and poems for his daughters and hopes to write a book some day.