Cherry by Kotak; Trends on Social Media

Ahead of the launch of its personal finance platform, Kotak Investment Advisors Limited (KIAL) today unveiled its brand identity “Cherry by Kotak”.

The #CherryChart campaign idea, launched to help make the brand relatable, relevant and familiar to its core target audience of millennials, resulted in the “Cherry by Kotak” logo trending on Instagram before the brand was finally revealed. The digital-first campaign broke through and grabbed the attention of its target audience for sure, but it also had over 70 content creators and brands - big and small brands, local brands and even industry peers – enthusiastically participating in the #CherryChart format.

Karthi Marshan, President & Chief Marketing Officer, Kotak Mahindra Group said, “If it takes a village to bring up a child, it also takes a community to bring a brand to life. We are gratified that consumers as well as brands cut across boundaries to get involved in the birth of #CherrybyKotak.” 

Riding on the unique logo of Cherry which is in the shape of a pie chart, the campaign invited social media users, content creators and brands to make their own #CherryChart. Kotak’s digital marketing agency, Fulcro, worked on the campaign.

Cherry by Kotak trends on social media J

https://www.instagram.com/p/CJtTLFpFk9O/?igshid=8dujr3v87fqc

https://www.instagram.com/p/CJu6IJCBIYU/

https://www.instagram.com/p/CJyOOIpLcUx/?igshid=1cdefkp4xl0aq

https://www.instagram.com/p/CJye8OPhG8D/

https://www.instagram.com/p/CJ0zvObJVy2/?igshid=hqxltdfm9e18 

https://www.instagram.com/p/CJyipTFohrT/

https://www.instagram.com/p/CJ8cyQvLg-U/?igshid=54cd1vo4cys

https://www.instagram.com/p/CJ5zgvAAuHS/?igshid=n2itupmoq0u9