Chicco is back with its TVC for the Indian market
One of the biggest global baby care brands from Italy, Chicco is back with its TVC series
The idea to make the TVC is to build the awareness and reach of Chicco baby moments range. Chicco baby moments is the special cosmetics range of products which are free from parabens, SLS, SLES, Dyes, alcohol and are also 100% dermatologically tested for baby’s skin for the very first moments.
The TVC talks about the range of Chicco body lotion formulated with natural Almond milk and illipe butter to deeply nourishes baby skin all day long in this dry winter season maintaining the right degree of hydration, protecting and strengthening its natural barrier. Followed by their Gentle Body wash and Shampoo- made with natural oats extracts to gentle cleanses baby’s hair and skin from the very first bath.
Commenting on the TVC Mr. Rajesh Vohra, CEO, Artsana India says, “I am delighted that Chicco is growing and Indian consumers are really happy with the brand. With this TVC we are trying to say that parents love for her children knows no boundaries and they will do whatever it takes to find the best for them. Our passion for creating solutions for parents is similarly limitless. And when it comes to looking after babies, neither of us is prepared to compromise. We at Chicco have a holistic vision of babies and of the world they inhabit.”
Chicco is present in India since the year 2010 and is growing at a healthy pace. Chicco is the only baby care brand which offers such a wide variety of baby needs’ products to the new age parents across the globe. To communicate this information to our consumers, we decided to launch our TVC both on digital and electronic platforms.”
“Chicco baby moments has been one of the pioneers in offering paraben free baby toiletries much ahead of competition, it is now important for us to communicate the superiority of Chicco baby moments products and the trust it has gained by parents over the years so that the discerning new-age mothers are able to make better informed choices for their babies.” added Mr. Vohra.