Childhood Chronicles – Tarun Nigam, EVP – DDB Mudra

Some days I wish I could go back in life.

Not to change anything but to feel a few things twice

Poignant words that portray a longing for one’s childhood days. Adgully and Discovery Kids speak to some well-known names in the M&E industry to relive their childhood days and share the experiences that have shaped them.

Tarun Nigam holds more than two decades of experience; he started his career with UTV house. After four years he moved to WPP group where he worked on various brands such as Gillette, Hero Honda, LG Electronics among many others for next decade.

Later, he served as Chief Operating Officer for north region until Dec’2013 at Vivaki Partnership, part of Publicis Media group before he moved on to serve as an independent consultant.

He is presently serving as Executive Vice President - DDB Mudra. His responsibilities include managing media, brand solutions and digital assignments for north & east region.

 A childhood memory which is unforgettable?

Visiting Mumbai for a function at our maternal house for the first time was a memorable experience. For the first time we saw a film shoot happening in our house there and the experience was phenomenal.

 A childhood lesson you learnt that still motivates you?

Listening to parents is one thing which we should blindly follow. It seems tough at that age but it’s the truth that no one advices us better that our parents.

 A hobby that you still have?

Spiritual courses were always my pursuit and till date I have mastered several of them.

 A person you looked up to or a mentor who shaped you as a person?

My grandmother, father and my school teacher Mam Menezes shaped me for what I am today.


As a child, the one thing you and your friends used to do that children today no longer do?

Quality time with our friends without technology aiding us.

 What were the shows that you watched on television as a kid?

As a kid I would love watching Star Trek and Ramayan.

When it comes to kids’ content, what do you think is the role of the broadcaster?

 Content that is safe and aids constructive growth of the kid and also which instils right values

How do you see the evolution of kids’ content in India?

Kids content has evolved big time from the earlier dubbed versions to original and desi content now.

What are the 3 things from your childhood that you feel should return?

Free mind, shadow of parents and rich learning experiences

How do you see children of today impacting buying decisions of the family?

Kids have become a pivotal point for the family decisions specially for the brands they go for and for others as well.


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