Chimp&z Inc rolls out brand song to celebrate Tata Sky's 1 mn fans on Facebook

Tata Sky, a leading DTH player in India celebrated its 1Million fans on Facebook by creating a brand song made solely with comments from its fans.

Tata Sky with Chimp&z Inc. decided to celebrate the brand milestone by creating a song, but with a slight twist. The song lyrics were written by none other than the brands Facebook fans. Produced and sung by 'Siddharth Basrur ', a Coke Studio singer and music producer, the song is not just a treat to the ears, but also to the eyes. The brand's promise of entertaining the audience, anywhere, everywhere is something that is clearly showcased in the video.

Tata Sky has always kept to its legacy by being consumer centric and service oriented. Through this campaign, they not just focused on the milestone, but were also successful in celebrating its consumers in a way that is fun and entertaining.  

Link to the video : https://www.youtube.com/watch?v=h6-SzibMkMw 

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