China’s open-influencer marketing platform ‘TopSocial’ enters Indian market

TopSocial, the biggest open influencer marketing platform of China, today announced its entry in the Indian market. The platform aims to consolidate, evolve and organise India’s influencer marketing space. TopSocial will enable brands to create localized, creative and customized content by using the platform www.topsocialindia.com.

Globally, the market size for infl­uencer marketing will exceed $8 billion in 2020. TopSocial aims to organize this billion-dollar industry in India. TopSocial offers an opportunity for influencers to access both China and Indian market.

TopSocial India has roped in celebrities like Chef Ranveer Brar and brings on board a diverse set of celebrities of the likes of Gul Panag, Kumud Mishra, Surekha Sikri, Pooja Makhija, Parvin Dabas, Ayesha Raza Mishra and Satyajit Sharma. The other renowned influencers who have joined TopSocial are Jyoti Tewatia - Fashion Influencer, Veggie Paaji, Wordsofmouth, Foodkars and others. TopSocial will provide verified influencers including celebrities from across the country and connect them with brands to run multi-regional, multi-lingual and scalable campaigns.

TopSocial China currently hosts over 50,000 Key Opinion Leaders (KOLs), active on the popular social media sites and these are further specialized in to 35 fields including technology, fashion, cosmetics, cuisine, travel, etc. Based on tracking and analysing social media, KOL data, TopSocial China acts as a one-stop solution to the brand managers offering intelligent media services. Its clientele of brands includes Huawei, Tencent, Alibaba, Sogou, Vip.com, PingAn Group, CITIC Bank among others.

TopSocial India will offer an online space to all the influencers and celebrities to efficiently connect with the brands and vice-versa with accurate details like contacts, social media reach, engagement rates etc. The platform functions on 3 primary categories i.e. Influencers, Celebrities and Bloggers bifurcated in 20 subcategories under each primary category such as tech, food, beauty, lifestyle, parenting, environment etc.

Speaking on the launch Ms Yan Han, Chairperson, TopSocial India said, “India has an immense potential when it comes to influencer marketing, however the market is unorganized currently. We want to smoothen up the whole content marketing delivery process to an extent that brands are able to get any communication delivered at anyplace in India at anytime with the right marketing tool.”

Ms Ritika Gupta, Business Strategist, TopSocial India said, “With TopSocial India, we are democratising the business of influence marketing. Brands will now directly connect with the influencers / celebrities and set up fully customized influencer marketing campaigns using the advanced targeting tools. The platform will offer market expertise to run scalable campaigns with most relevant influencers for the brands.”  

On TopSocial’s entry in India, renowned Chef Ranveer Brar said, “The platform holds a lot of potential for influencers to amplify and leverage their talent to connect and influence a larger set of target audience. The platform will open doors for a lot of creativity in the marketing and branding industry.”

By the end of the financial year, the technology driven influencer marketing platform, TopSocial India aims to bring on board over 5000 Influencers and celebrities from diverse genres and geographies.