Ching's Secret partners with Gametantra; Launches co-branded PC game

Ching's Secret Instant Noodles, Soups, Sauces and Miracle Masalas, in conjunction with Gametantra, has launched a PC Game called Ching's Conga Bugs. This is being carried free in the 10th Anniversary Edition of DIGIT, India's leading Technology Magazine this Month. This issue also carries a free sachet of Ching's Secret Schezwan Miracle Masala completely free. Ching's Miracle Masala is the foolproof way to tasty, healthy and inexpensive friedrice at home and in 3-5minutes only.

Conga Bugs is a matching-action-puzzle game starring some of the cutest and the most colorful characters of the bug world! Ever ready to party, these bugs emerge from their hideout dancing the Conga as soon as the music starts playing. Shoot bugs from your launcher to make matches of 3 or more bugs of the same color. Match them all before they make their way back to their underground hideout to win! Conga bugs has 130 game levels and tons of power ups. A variety of fresh and creative game modes ensure that the gamer's hand eye coordination will be working on overdrive. It has 3 Launcher types- Rotate, Slide and Grab. Each operation offers unrivaled appeal and fun. It also has a leader board to track overall score or even score per level. Compete against friends and earn the highest possible score

Ajaay Gupta, CMD Capital Foods Ltd, the brand owners of Ching's Secret said,"The Youth loves Gaming & Ching's as a brand is committed to Digital. Beyond Facebook, Twitter, Youtube, IPtv, DTH and Mobile gaming and applications we now launch a much loved Pc Game Conga Bugs in partnership with Gametantra, a spin-off of Dhruva Interactive, India's oldest gaming company who have been a benchmark for quality games. Digit is India's #1 Technology Magazine and carries this game for its consumers free in the June issue."

Rajesh Rao, MD Gametantra said," At Gametantra we are still working on our plans for India, but when Ching's Secret approached us, we thought it was a nice way to connect our brand with the Indian casual game audience with a popular game from our international portfolio. We also wanted to take this opportunity to establish a quality benchmark for adver-gaming in India "