Chitrangada Singh and Dr. Aparna Santhanam unveils 'Let's Talk Hair'

Parachute Advansed Knowledge Centre in association with leading health and beauty writer, the famed Dermatologist, Cosmetologist and hair expert Dr. Aparna Santhanam, today launched her book titled ‘Let’s Talk Hair’. The ravishing actress and brand ambassador of Parachute Advansed Knowledge Centre, Chitrangada Singh unveiled the book and revealed some interesting elements of ‘Let’s Talk Hair’.

After the success of her best-selling book “SKIN DEEP”, published in October 2010, Dr. Aparna Santhanam decided to take a step further. With a multitude of Indian-authored literature available on health, wellness and beauty, a book that measurably quantifies and defines beauty attributes of hair was missing. Thus, the idea of her second book, a comprehensive outlook on various aspects of hair care-‘Let’s Talk Hair’ emerged. Parachute Advansed Knowledge Centre, the scientific arm of Parachute Advansed known for its expertise and commitment to the science of hair has extended support towards the research of Let’s Talk Hair.

Talking about the book, Dr. Santhanam said: “I am extremely excited about Let’s Talk Hair[R1] . The idea of the book is to make it an easy go-to-book for healthy and beautiful hair with answers and solutions to the multiple things that plague us about our hair. Both as a doctor and as a woman, I have learnt what beautiful,great hair can do for our self confidence and image and hence, this book, holds a special place in my heart. I would also like to thank Parachute Advansed Knowledge Centre for extending their invaluable support towards the research of my book.”

Let’s Talk Hair provides everything you need to know to care for your crowning glory from important lifestyle advice to simple hair care tips. From a basic understanding of hair, its growth and behavior pattern through the various stages of its life, this book throws light on specific hair problems and how to tackle these effectively. Let’s Talk Hair captures every aspect of hair care from oiling, cleansing and conditioning treatments to cutting, colouring and styling. It also offers advice on various haircare products, tells you how to eat right for those perfect tresses and also busts some commonly held beliefs and myths about coconut hair oil.

Bollywood beauty Chitrangada Singh, known for her gorgeous and luscious locks said: “Let’s Talk Hair is a unique and refreshing take on our modern hair care needs. I feel honored to be associated with a book that comprises of in-depth research and valuable experience of stalwarts like Dr. Santhanam and Parachute Advansed Knowledge Centre. I am glad we finally have a book which decodes the language of hair and is a one stop solution to all hair beauty needs”

The book also features a unique DIY test called STEPP Tool which helps to determine the quality of your hair. Dr. Aparna Santhanam alongwith Chitrangada Singh also conducted the STEPP test on one member from the audience at the event. It is an online test that can be accessed on Parachute Advansed website.

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing