Chlorophyll Co-founder Anand Halve passes away

Anand Halve, Co-founder, Chlorophyll, breathed his last today morning. The ad industry veteran had donned several hats – brand and marketing consultant, culture follower, author, poet, teacher, student, #musafir. 

Kiran Khalap, MD and Co-founder, Chlorophyll, took to Twitter to share the news of Halve’s untimely death. Khalap wrote: “The chlorophyll community grieves the untimely death of its cofounder, father of brand planning in India & friend to millions: Anand Halve”. 

Here is how the industry reacted to the news:

An IIMA post-graduate, Halve co-founded Chlorophyll, a brand consultancy, along with Khalap in the year 1999. Prior to this, he was with Enterprise Nexus Communications and also had a brief stint at Lintas. 

Halve has also authored books like ‘Planning for Power Advertising’ (2005), ‘AdKatha: The Story of Indian Advertising’ (co-authored, 2011) and ‘Darwin's Brands: Adapting for success’ (2012).

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