banner image banner image
 

Chris Spadaccini appointed as the CMO for WarnerMedia Entertainment

HBO executive Chris Spadaccini has been appointed by WarnerMedia Entertainment as the new Chief Marketing Officer, making him the chief pitchman for not only HBO, but cable networks like TNT and TBS as well as the launch of the company’s new streaming-video outlet.

Michael Engleman, who for the last four years has served as executive vice president and chief marketing officer of TNT and TBS, will leave WarnerMedia

Spadaccini had served as executive vice president of marketing, for HBO, overseeing brand and program campaigns for HBO and Cinemax, as well as marketing initiatives for digital distribution platforms like HBO Now, HBO Go and HBO.com.  He was named to this position in October 2016.He also handled the marketing of HBO's mega-hit show Game of Thrones.

Prior to working with HBO, Spadaccini worked with US pay television network VH1

Read more: Flipkart appoints Dina D’Souza as Director – Monetisation for Flipkart Ads

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing