Christmas traditions of the M&E industry

Jingle Bells, Jingle Bells, Jingle all the way!

Christmas was traditionally a Christian festival celebrating the birth of Jesus, but in the early 20th century, it also became a secular family holiday, observed by Christians and non-Christians alike. The Christmas customs include decorating evergreen trees—or, in India, mango or bamboo trees; feasting (picnics and fireworks are popular in warm climates); and exchanging gifts on Christmas Eve or Christmas morning.

Adgully reached out to people across the sectors to know how they are celebrating the day.

Fabiola Mendes Rodrigues, Director, Bennet and Bernard, said, “Christmas is a time of good cheer, celebrations and getting together as families and communities. This is also a good opportunity for everyone to give something back to society and help those who require our help the most. As a brand, this has been a central theme of how we operate and strongly believe that if one is personally celebrating any occasion, then they should also take the opportunity to include the less fortunate in their celebrations. Let us spread the joy of giving among all this Christmas and make this festival brighter and cheerful for everyone.”

Rima Kirtikar, Chief Marketing Officer, Viviana Mall, said, “At Viviana, we have always looked to themes that are very concurrent and in connection with ground realities. While we welcome our patrons after an extended lockdown, we have ensured that we are completely prepared for the new normal and want this Christmas décor and celebrations to serve as a reflection and self-awareness to not let our guard down while yet looking to the future to be bright and blossoming. Our marketing efforts also seek to ensure that we do not ignore the less privileged and always provide a great experience to our mall patrons. We salute the on-ground workers and the indomitable spirit of each individual and look to continually provide our patrons with a wholesome and safe experience.”

For Bollywood actor Anant Vidhaat, Christmas is a special time as it brings with it, its magical vibes. “This is the time for baking or eating delicious cakes. Usually every year one or the other friends hosts a Christmas party in their house, we also get dressed in theme colours for Christmas parties like in red, white or green, etc. We generally have a new theme every year.  This year I will be busy shooting and also it is a time of pandemic, so it is best to stay home for everyone who can and celebrate or bring in Christmas with your close family members. Stay safe everyone!” he said.

Priyanka Save, Founder, Hill Zill Wines, added here, “Every year Christmas and new year are big occasion for us. This year we are going cautious still, since vaccine hasn’t arrived in the country yet. But Fruzzante is available through apps like living liquids and spirit zone. So, you must definitely try it out this festive season from the comfort of your home.”

For Nikhil Barshikar, Founder, Imarticus Learning, Christmas is synonymous with ‘giving’, and we believe the greatest gifts that Santa can give a young professional or aspirant are the gifts of life-defining education and a promising New-Age career. This is why we have introduced our Secret Imartican Santa Christmas initiative. Additionally, those who enroll in our training programs through the Secret Imartican Santa initiative will have access to free career counseling from industry experts and veterans, helping them gain a solid bedrock of professional information and kickstart their New-Age careers.”

Vanya Chandel, Founder, Forfurs, said, “I celebrate Christmas with great zeal every year with my family or friends. This year will be a little different due to the overriding situation, however, we will find fun in it nonetheless. I will be celebrating the Holidays with my ball of happiness, Hugo. Our fur-babies have been a great help and a real support during these difficult times. As a token of appreciation for all the furballs on behalf of Forfurs, we have a 25% off on all our products. Show some love to your babies this Christmas, pawrents!”