Chrome DM launches On-Air-Presentation tool for broadcasters

Chrome Data Analytics and Media, India’s largest primary research and data analytics company, has launched ‘Chrome On-Air-Presentation’ (Chrome OAP), a tool for broadcasters to optimise factors that determine viewers’ behaviour and engagement with on-air screen elements. 

Among several actionable insights, Chrome OAP provides competitive comparison on:

• Anchor Delivery/ Tenor/ Knowledge
• Graphical Interaction with Expert Panel Members
• Treatment to live Coverage
• Type of Stories covered within the News Genre
• Viewer’s take on pre-designed factors that make a show soar on popularity
• Screen-Packaging (Astons, L Bands, Scrolls, Bugs, Clock, etc.) 

These factors further disperse into several sub-parameters such as screen look & feel, graphics & texts, picture quality, camera angle, anchor tonality, etc., thus giving a comprehensive report. 

The study is conducted among 30,000 respondents with a turnaround time of three weeks. On a subscription fee of Rs 45 lakh, Chrome OAP enables broadcasters to optimise their TSV (Time Spent per viewer) that eventually increases their channel share.