CID turns a new leaf at 18
Sony Entertainment Television celebrated CID’s 18th birthday with much fanfare last evening. Present at the celebratory event, along with the entire cast of the show, were NP Singh, CEO - MSM; Danish Khan, EVP & Business Head – SET; Anshuman Sinha, SVP & Senior Creative Director – SET; BP Singh and Pradeep Uppoor – Producer, Fireworks Production.
Speaking on the occasion, B. P Singh attributed this success to simplicity of the show. He expressed his gratitude for the audiences’ support and added that, “CID was and always will be family show. CID artists are the only artists which have not been criticised ever. I feel so proud of the entire team who always maintained the standards. I remember that once we were shooting in one the of slum colonies of Delhi. I think there was around 4000+ crowd and the cast shot the episode with them. I think I am unfortunate as I missed the shooting but the overwhelming support of viewers is priceless.”
CID is not only the longest running series on Indian television, it has also given us iconic dialogues like ‘Kuch toh gadbad hain’ and ‘Daya darwaza tod do’ which have become a part of our daily communication.
The show which has never failed in entertaining its viewers with power-packed performances and thrilling storylines also holds a place in Guinness Book of World Records.
Now entering its 19th year, the show has a few surprises in store for its audiences.
Danish Khan, EVP & Business Head, Sony Entertainment Television expressed, “CID is one of the most important franchises of Sony Entertainment Television. The reason it has been successful for over 18 years is because it has changed itself with times, yet remained consistent in its appeal and storytelling. 2016 will see CID in an avatar which will delight its existing set of viewers and attract newer set of viewers. Sony Entertainment Television is committed to take CID into newer heights in 2016.”
The channel now plans to bring back its much coveted CID Veerta Awards. The grand comeback to be aired on 14th August, 2016, the award ceremony will continue with this tradition and inspire audiences.
What is more, starting 19th December, the CID cops will continue to entertain their fans every Saturday and Sunday at 10 PM. Show and CID cops would also amaze audience with a refreshing avatar while the cops continue to solve intriguing murder mysteries.
NP Singh, CEO, Multi Screen Media (MSM) presented the essence of CID’s journey so far and the way forward, “To be on-air for 18 years is an unparalleled feat for any Indian programme on television. CID continues to rule hearts and its characters have found a place in the everyday life and rhythm of its viewership. Over the years, CID has not only kept pace with changing consumer preferences and sentiments but also sustained their interest. As it enters, it’s 19th year of successful sustenance, CID will bring new surprises to you and temper your intellect with more mysteries to resolve. Just like the 18 years gone by, the viewers of CID will be able to watch CID for another 18 years, if not more. CID Veerta awards are to salute those men, women and children who have put others before them; helping them in difficult situations, sometimes even putting their own lives at risk in order to do so. These awards will recognise valour and the belief in human dignity. As time evolves, being recognized as a “CID Veer” would mean being recognized as an advocate of human dignity.”
BP Singh, Producer, Fireworks Productions said, “CID is the longest running and one of the most loved shows on Indian television. This very special long run would not have been possible without the support of Sony Entertainment Television. We are extremely proud of the long standing association we have shared with Sony Entertainment Television and hope to continue entertaining our audience further. As CID enters its 19th year, we are thrilled to present the new look which I am sure viewers will enjoy. This new phase will only enable us to further connect with our audience with a fresh approach.”
He also expressed that small changes are necessary off and on to keep long running shows fresh and exciting, however, this change is in a different league. “Without change, the show would never have come so far. Every 6 month or so, we always try to do something different. But having said that, this change is a very major change to keep the show going. There will be introduction of a new character which has never been seen before. But yes, CID will always remain a family show because that is our USP.”
Dayanand Shetty who plays the role of Cop Daya and has credits of breaking maximum number of doors onscreen said, “We never thought the show will come so far. The channel supported us a lot. Monotony would have come in picture if we were shooting at same places and with same people,” he added, “There is no formula for success. We have a very healthy environment on our sets sans jealousy and negativity. We give 120% as show is very near to us. CID will always remain my priority and it is because of CID that people recognise me. I feel God is also watching the show.”