Cipla Health releases a new TVC featuring Ayushmann Khurrana

Maxirich, the flagship multivitamin supplement brand of Cipla Health Ltd, has launched a new television commercial featuring Bollywood star Ayushmann Khurrana as the brand ambassador with the aim of creating awareness pertaining to the importance of consumption of multivitamin supplements in day-to-day life. Ayushmann has been roped in to be the face of Maxirich Gold, an advanced daily multivitamin supplement that provides max energy and max immunity. Maxirich Gold is powered by Ginseng along with 19 Vitamins and Minerals.

The TVC showcases Ayushmann Khurrana saving the day through an act that doesn’t just reveal a noble heart but his incredible energy as well. In this energetic & heart-warming story, Ayushmann happens to be a passer-by who comes across a wedding in distress and saves it from an inevitable disaster. The film is adrenaline-packed with high impact energy shots that showcase the brand’s promise of max energy through engaging storytelling. The primary highlight of this TVC has been fitness, stamina, and energy portrayed by the actor thus encapsulating the key messaging of the brand.

The ad will be available across TV, Digital, Cinemas and social media platforms.

Commenting on the new Maxirich TVC, Shivam Puri, CEO, Cipla Health said, “With Ayushmann we have found the perfect fit for the brand as he exudes the qualities that the brand intends to deliver to our consumers. Through this commercial our endeavour is to increase the adoption of multivitamins among the masses and make it a part of their daily diet. Maxirich Gold promises max energy & max immunity so that we are all ready for every challenge in life.

Speaking about the campaign, Abhishek Deshwal, ECD, Taproot Dentsu, commented “The energy demonstrated by Ayushmann Khurrana in the campaign feels truly infectious and aptly demonstrates how the world can be a better place when you’re full of energy and noble intentions.”

The campaign goes live across platforms on 23^rd May,2022.