banner image banner image
 

Cipla Health’s Maxirich strikes association DC as their ‘Official Immunity Partner’

Ahead of Indian Premier League (IPL) 2021, Maxirich – the flagship multivitamin brand of Cipla Health Ltd. has announced its association with The Delhi Capitals franchise/team of IPL as their ‘Official Immunity Partner’. A first-of-its-kind exclusive association, Maxirich aims to ‘supplement’ the team with a boost of immunity for the upcoming IPL season to be held in India between 9th April – 30th May 2021.

Runners-up of IPL 2020, the Delhi Capitals team have world-class athletes that showcased their best performance in the last season. Cricket being one of the most loved sports in India, Maxirich’s collaboration with IPL is an effort to strengthen the country’s collective immunity, and reinforce the importance of vitamins, minerals and essential nutrients to combat the day-to-day hustle of life. As part of this initiative, the brand will fuel up the team by providing nutrients that boost energy, build immunity and aid mental performance the brand will also talk about this association on leading media platforms including TV, Digital and OOH to build salience about the importance of immunity in our day to day lives

Commenting on the collaboration, Mr. Shivam Puri, CEO, Cipla Health Ltd. said, “At Cipla Health, we are relentlessly working to provide our consumers with the best possible healthcare solutions. IPL being one of the widely watched sporting events in our country, we are very excited about this collaboration with Delhi Capitals IPL franchise and are looking forward to a successful partnership. The Delhi Capitals have proved themselves to be one of the fastest growing franchise of the Indian Premier League. This partnership is testimony to Maxirich’s commitment to boosting the country’s immunity and enabling Indians to stay fit with Maxirich- Immunity Ka Daily Dose!”

“We are delighted to announce Maxirich as our Official Immunity Partner,” says Delhi Capitals CEO Vinod Bisht. “Good health and strong immunity are of paramount importance in the ongoing pandemic. Delhi Capitals is committed towards safeguarding the health and wellness of our players and support staff, and Maxirich will help us ensure the same. I would like to thank everyone at Maxirich for extending their support to the team’s ambition of winning the coveted trophy."

Maxirich Daily Multivitamin & mineral supplement is powered with 13+ essential vitamins and minerals that help to boost immunity, energy and mental performance. Whereas Maxirich Tulsi Drops is a natural immunity booster that effectively supports respiratory and digestive health, gives relief from cough and cold and helps in stress management.

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing