Cipla Limited (“Cipla”) today announced the launch of its digital film ‘Soundtrack of Life’, the first of its many initiatives to emphasize the need for prioritizing lung health globally. The film is part of Cipla’s multi-pronged global positioning ‘Breathe. Think Cipla’ that has been crafted in alignment with the company’s expertise in respiratory and aspiration of becoming a global lung leader.

The 40-second AV is intended to be a conversation starter to encourage people to care for their lungs. While the lung is commonly associated with its core function of breathing, it has many other versatilities through which it enriches lives. The core idea behind the film is to connect with the audience by highlighting the value that this organ adds to one’s life at an emotional rather than a functional level alone. This is creatively showcased by presenting the lungs as the creator of the soundtrack of an individual’s life, right from a baby’s cry to the sound of beatboxing and snoring as well as gasping in awe. It pays a tribute to this crucial organ thereby re-iterating its often overlooked yet indispensable role in people’s lives. From importing inhalers in the late 1950s, to pioneering its development and manufacturing in India, Cipla has helped millions of people across the world to breathe better. The company’s latest proposition of ‘Breathe. Think Cipla’ will leverage its deep understanding of the lung to build a solid lung health ecosystem. As part of this, Cipla will undertake multiple efforts towards enabling active lung health management across the care continuum - Awareness, Prevention, Diagnosis and Care in the lung space, especially in Access markets*. 

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