Citi's Bob O'Leary to chair Asian Marketing Effectiveness Jury

The Asian Marketing Effectiveness Festival, a joint venture between Haymarket and the organisers of Cannes Lions, has announced that Bob O'Leary, Head of Global Marketing for Citi, will lead the Jury at the 2011 Festival.

Citi, a division of Citigroup, is one of the world's leading financial institutions. Taking up his position in 2006, one of Bob's first responsibilities was to launch a global campaign which would introduce Citi as the new company name and confirm the company's brand purpose of driving financial success for its clients. Following this, Bob has successfully guided the company through a global financial crisis which he did by bringing the brand back to basics and ensuring that the public had a voice that removed the mystery and focused on financial education.

Bob's career has seen him work with top clients including The Lance Armstrong Foundation, Time Warner Cable, Revlon and Chubb Insurance. He has also held positions at Pizza Hut, where he helped to re-launch the brand introducing the stuffed crust pizza which became a billion dollar brand, and top advertising agencies such as Saatchi & Saatchi.

"We are delighted to welcome back Bob as the Jury Chair for the 2011 Festival. In this role he has shown commitment to recognising and rewarding the best campaigns which he does whilst leading a panel of agency professionals and top clients. His professional career is testament to his ability in ensuring global creative excellence and effectiveness, making him the obvious choice to preside over the jury," said Tim Waldron, Managing Director of Haymarket Media Asia.

Commenting on his appointment, Bob O'Leary said, "I am very excited to return as Jury Chair for the 2011 AME Awards for Advertising and Marketing Excellence. Last year was a tremendous honour and an exciting, eye-opening opportunity. The standard of entries was incredibly high and I look forward to seeing what is on offer this year. Most importantly however, the Festival provides a fantastic opportunity to celebrate together as a marketing community - see you this May in Shanghai!"


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