City gets the iD taste
We all love delicious food but finding time to explore the kitchen becomes difficult with our hectic schedules. What better than to have a personal assistant who will help one make healthy, tasty and homemade food in quick and simple steps. iD Fresh Foods fits the bill perfectly. The professional kitchen assistant is one of the favorite brands of the city. To bring alive the brands core offerings, iD set in motion the outdoor media campaign for the brand. It showcases the delicious array of products in a vibrant eye catching & beautiful outdoor campaign!
The campaign required extensive research in terms of consumer profiling and clear objective to identify the target areas & the right medium. The chosen locations and medium included landmark prominent Mupies in Weppia Whitefield ITPL, hoardings on Cambell road and Mysore road along with a sprinkling of bus shelters to create effective.
The campaign and its execution have received a very positive response from the target audience and accolades from the industry. The MUPI at ITPL gives a complete lift to the beauty of the road divider, due to the clear, colourful creative and specially with the the beauty of lighting at night fall.
PC Musthafa, CEO, iD Fresh Foods, said, “It is a very proud moment for the iD team as it rolls out it’s first outdoor campaign in the city. Our strategic approach towards the implementation of this campaign was aimed at communicating to our consumers that we are serious about our role as their assistant and that we care deeply about the way we make our products for them.. ”
Adding to the above, Latha, Head - Marketing Head at iD commented, “One of the best innovations done was the road divider at EPIP which was an ignored piece of land with wild bush growing all around it. It was adopted, cleaned and maintained by the Accord team and we at iD are happy that we have bought in a complete feel of freshness to this patch of land with our beautiful creatives”.