Clarins India assigns digital duties to MindShift Interactive

MindShift Interactive has won the digital mandate for Clarins India, a French luxury cosmetics company which manufactures skincare, makeup and fragrance products. Clarins India is currently distributed and marketed through Intercraft Trading.

The account was won following a multi-agency pitch.

The mandate for MindShift Interactive is to manage the brand’s social media and media buying across platforms. MindShift Interactive will work towards building Clarins’ positioning as a pioneer in the industry through enhancing relationships with existing and new consumer sets on platforms such as Facebook and Instagram. The varied products offered by Clarins shall be highlighted through engaging content and campaigns, with a focus on creating an engaging visual story through photo shoots and micro-videos.

Commenting on the win, Zafar Rais, CEO, MindShift Interactive, said, “We are excited to have Clarins on board, enhancing the portfolio of beauty brands we work with. MindShift has a history of successful, benchmark campaigns with other beauty brands over the past five years and we intend on leveraging our understanding to help Clarins reach out to their target audience in a unique manner.”

Bhakti Avalaskar Bhatt, Brand Manager, Clarins India, added here, “Getting MindShift onboard was a decision to help us take our digital presence to the next level and reach out to our audiences in an interesting manner. MindShift’s expertise and understanding of our sector and their innovative approach towards story telling made them an easy decision as partners. We look forward to creating some waves within digital, locally and internationally.”