Classified Major OLX Taps Into Yahoo! India's Vast Reach To Grow its Business in India

Yahoo! India, the premier digital media company, announced an annual advertising partnership with OLX.in, the free online classifieds portal. As part of this partnership, Yahoo! India homepage will feature a permanent OLX link under the featured partners section directing users to the OLX site (https://www.olx.in/). Yahoo! will also leverage advance display advertising capabilities on its premium media and communication properties to help OLX grow its brand and consumers in India. Yahoo! India reaches 82.3% of the Internet audience in India. ( ComScore' September' 2011)

Speaking on the partnership, Amarjit Batra, Country Manager, OLX.in said, "India is an important market for us and our partnership with Yahoo! underlines our commitment towards the same. Our association with Yahoo! provides us an extensive platform to engage with the vast set of untapped consumers across the 1000+ cities where we are present. This alliance will help us to make more people aware about the OLX brand proposition and offer them the best options to buy, sell, and rent products and services within their city."

"Yahoo! is best positioned to connect brands with the right target audience. OLX's permanent presence on India's most visited homepage will provide it with access to Yahoo!'s vast reach. Our advance display advertising solutions and superior targeting capabilities will provide strategic advantage to OLX's marketing efforts in India, said Arun Tadanki, Managing Director, Yahoo! India.

Since its inception OLX.in has grown significantly and offers free classifieds in various categories like For Sale, Jobs, Real Estate, Vehicles, Services, Classes and Matrimonials in almost every city in India. OLX has a strong focus on India and has launched local language options in Hindi, Tamil, Telugu, Malayalam, Kannada and Marathi for those users who prefer to consume local language content or are not proficient in English. OLX.in also offers free mobile apps for Android, iPhone, Blackberry, Nokia and Windows mobile operating system to enable the increasing number of mobile internet smartphone users to use free classifieds on the go.

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