Cleartrip unveils 'Video Stamps'; short & sweet approach to television branding

Cleartrip’s 10-second video stamps are now on air and are designed as quick reminders for people to book for the upcoming holiday season with Cleartrip’s simple and rather well-designed products.

True to the brand’s soul, the video stamps take up only as little time as necessary to effectively remind people of Cleartrip’s products and what they do, while simultaneously providing a peek into the brand’s quirky personality.

On the launch, Cleartrip co-founder, Hrush Bhatt said, “At Cleartrip, we’re always pushing the envelope to clear everything out of the way for your trip. Our products have always been built with one clear goal — to help you book your travel without getting in your way. The “It’s all Clear” video stamps are designed to tell people that when they book flights, trains and hotels, they should do it with a brand that’s simple, clutter-free and clear. It works better, it looks better, and it feels better.”

Conceptualized by V. Sunil, Creative Director at Wieden+Kennedy (Delhi), these short films are nothing like the traditional television campaign format. The Cleartrip brand speaks in a tone and style that is true to its personality. Produced by Hello Robot and directed by Helen Clemens, the 10-second video stamps playfully bring Cleartrip’s unique vibe to life.