CleverTap acquires Patch

CleverTap, user engagement and retention cloud, has acquired Patch, a unique technology that enables businesses to brand and embed communication channels — including in-app voice, chat, and push notifications — directly into consumer apps. The terms of the deal have not been disclosed.

Patch is designed to provide seamless, contextual, and secure communications between companies and consumers. More importantly, its in-app calling makes two-way communication privacy-compliant, as there is no need to disclose caller or receiver telephone numbers or personal data.

According to Vikrant Chowdhary, the recently appointed and first-ever Chief Growth Officer of CleverTap, the acquisition is the first in CleverTap's eight-year history and marks an important milestone in the ongoing innovation journey of CleverTap expanding its capabilities.

“The new capability will elevate the end-customer experience and empower brands and businesses globally to communicate with millions of their customers seamlessly. For CleverTap, Chowdhary explains, the Patch acquisition is strategic and significant because it positions CleverTap as the first and only marketing and retention platform to offer in-app telephony capabilities," he said.