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Click Asia Summit 2012: Highlights!

Asia's leading digital & mobile marketing conference, expo and workshop, was held at the Taj Lands End, Mumbai from 15th January ' 17th January at "Click Asia Summit (CAS) 2012' this year.

This 3 days event showcased mobile and online marketers, entrepreneurs, brand owners, content developers, agency executive, SEO architects, and digital-media experts exploring the possibilities and power of Digital and Mobile Marketing in Asia. Along with the summit, there were contest like "The Digital Marketer's Contest' and workshops too.

"Click Asia Summit 2012 builds on the spectacular success of Click Asia Summit 2011. Click Asia Summit 2012 is designed to create a forum for some of the top marketing professionals to congregate and create a marketplace for ideas and services that will help Asian companies get the marketing edge." said, Kavita Jhunjhunwala ,Show Director at Click Media Private Limited.

CAS has the potential to become a regular fixture in your annual speaking engagements. Not only does it focus on one of the largest markets in the world, it helps you network with over 50 global speakers and ivy-league CXOs from the top most Asian Corporations.

This year at CAS, digital marketing gurus like Lucy McCabe (Vice President ' Consulting Services Asia Pacific, OgilvyOne Worldwide), Gillian Muessig (President, SEOmoz), Ankit Fadia (Cyber Security Expert), Cyriel Kortlevan (Innovations Expert) , Benjamin Grubbs (Executive Director, Interactive Media, Turner Broadcasting System Asia Pacific, Inc.) and other experts of national and international brands were present, who explored and dissected every aspect of digital marketing for the audience.

"The area we are paying attention to in 2012 is mobile Internet and how adoption and consumption increases in the market with the entry of low-priced tablets and Nokia's move to the Win7 operating platform. Our overall mobile usage increased 7X in 2011. We are bracing for even greater adoption of our content on mobile devices in 2012 via mobile browsers and new native applications we develop for the three main operating platforms in the market." said, Benjamin Grubbs, Executive Director, Interactive Media, Turner Broadcasting System Asia Pacific, on mobile marketing plan they are focusing in 2012.

This year CSA brought around thousand trainers, marketers, entrepreneurs, advertisers under one roof. The attendees and delegates were from the CXO and CMO level of large and small businesses, agencies and related vendors. | By Ranjana Gupta [ranjana(at)adgully.com]

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