#CloserWithMelorra celebrates the sibling bond on Raksha Bandhan

Melorra (www.melorra.com), one of India’s fastest-growing D2C brands, has unveiled its Raksha Bandhan campaign #CloserWithMelorra, highlighting the timeless and constant bond shared by a brother and sister.On this day, Melorra is making sure that distance does not diminish the joy of celebration and gifting on Raksha Bandhan.

From school days to adulthood and even after going their separate ways, the love between siblings stays intact. A breezy and nostalgic video forms the core of the #CloserWithMelorra campaign rekindling this sibling revelry. To celebrate their love, Melorra is bringing over 17,000 gifting lightweight and fashionable gold jewellery options that can be delivered anywhere in India or abroad.

In the video, a brother can be seen recollecting all the times his sister was there for him – from driving away bullies to egging him on to learn driving. He is then seen selecting a Melorra product for his now faraway elder sister from an extensive product catalog online. Cut to the sister who tries out the home and delivers Melorra jewellery happily. This pretty much sums up relationships today. In these changing times and despite physical distances, brands like Melorra are bringing a smile on people’s face with their easy online access and global shipping logistics.

Speaking about this, Saroja Yeramilli, Founder and CEO, Melorra, said, “One of the biggest challenges for siblings in today’s times is to be physically present with each other. Despite the undiminishing love and support for each other, life’s commitments can make meeting and gifting a challenge. That’s the gap we are aiming to plug at Melorra with our exhaustive range of lightweight and fashionable gold jewellery that can be delivered anywhere in India or abroad seamlessly. Through this campaign, we wish to tell every brother that Melorra can be whenever and wherever you can’t be physically present. It is time to let the nostalgia and celebration continue unabated and feels #CloserWithMelorra.”

Apart from the most exhausting range of products on offer, Melorra is also running contests and giveaways across its online and physical retail channels to enhance the experience. The brand has also roped in famed influencer and actor Aneri Vajani as part of its campaign.

During the recent years, the brand has emerged as a leading D2C brand in the jewellery space. This Raksha Bandhan, Melorra is inviting millennial Indians to make the festivities even more special with its collection of fashionable lightweight gold jewellery.