Clovia ropes in Sania Mirza to launch a digital campaign
Clovia has launched a digital video with Sania Mirza, India’s most successful female tennis player, to showcase its newly launched skincare range Botaniqa. The latest Clovia Botaniqa range includes varied options in products such as oils, body butter, face washes, and face masks, to shampoos, conditioners, and serums. Carefully curated for the needs of new moms, the range offers solutions for problems faced during and post-pregnancy, such as hair-fall, tired/dull skin, stretch marks, dryness, acne as well as stress.
Talking about the new range, Neha Kant, Founder, Clovia said “Regular skincare routine isn’t always easy, especially for new moms, who find their priorities change post motherhood. Driving with this insight, Clovia launched a digital campaign featuring the ace tennis player with an aim to encourage women/ mothers, in their efforts to look after themselves.” She further added, “Our entire range is made with natural ingredients, using ayurvedic formulations, and is designed keeping the safety expectations of new mothers in mind. It is a brand for hardworking women who aren't deterred by pollution, sun, sweat, age, life-stage, and all the harshness of the world just the way Sania isn't when it comes to achieving their goals. She was world no 1 and competed recently at the highest level post maternity break. Clovia Botaniqa will look after our girls as they go about conquering the world”.
“I’ve always been very particular about the skincare products I use but it’s definitely way more now that I’m a mother. I wouldn’t want to think twice before hugging or kissing my son Izhaan and that’s why I only trust the best. Clovia Botanica’s products are not only mild but also very effective. As a mother, I trust Clovia”, added Sania Mirza.
The campaign kick-started with a digital video starring Sania Mirza, where the young mom shares her personal journey post motherhood. Sania says that motherhood is a beautiful phase, but there are many physical changes that take place in a woman's life post-pregnancy. The adept sportswoman has had to contend with acne, uneven skin tone, and blemishes post-partum. Being around a newborn baby, it is essential that any products that she uses to address these challenges be natural, safe, and chemical-free. The video highlights how Clovia’s Botaniqa range has helped Sania meet her skincare needs.
The digital and social campaign launches today, to heighten Clovia Botaniqa’s resonance, recall, and preference.