CMOsâ€™ Charcha: Decoding the marketing mantras for the post-pandemic world

“Every CEO must think like a CMO, Every CMO must think like a CEO” - Anonymous

The role of the Chief Marketing Officer (CMO) has been expanded in the new normal – while the core role continues to be growing the business, the stress is also on setting long term vision and strategy in an evolving market ecosystem. The CMO plays an ever more critical role in creating and managing a strategy to achieve sustainable, profitable growth year after year. Post the pandemic the things have transformed, especially on the digital front, and CMOs have to wear multiple hats to pilot and navigate the various challenges in front of them as the pandemic disrupted many industries.

CMOs today have changed gears and focus to innovation, technology and growth. Growth in Tier 2 & 3 towns, embracing technology for better insights and market data, telling effective stories and the emergence of influencer marketing are some of the new priorities for the CMOs in the changing market scenario and consumer behaviour. With these shifting priorities, today it is more crucial that CMOs manage new customer expectations, adapt to a new world and make brands more relevant to their audiences.

To get a better perspective on how brands are planning to reboot and grow after a severely disrupted 2020, Adgully is bringing together some of the best minds from the industry to share their insights at CMOs’ CHARCHA. The overarching theme for the event is ‘Taking forward the growth momentum’.

Event: CMOs’ CHARCHA

Date: Thursday, October 28, 2021

Time: 2 pm to 6 pm

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The discussions will be wide ranging and keeping in mind the current market realities. The sessions have been designed to throw light on how CMOs and brands need to reinvent, rediscover and invest intelligently in brands to push forward the growth momentum.

Catering to an Internet-empowered TG in Tier 2 &3 markets

Panellists:

Indrajeet Mookherjee, Managing Partner, dentsuMB
Arjun Choudhary, Chief Business Officer and Founding Member, MFine
Krishnarao Buddha, Sr.Category Head-Marketing, Parle Products
Rajeshwar Rao, Head of Marketing, Clovia
Samir Sethi, VP & Head of Brand Marketing, PolicyBazaar.com
Sharat Krishnan, Head of Marketing, Melorra

Newer storytelling potential

Ruchika Gupta, CMO, Luminous Power Technologies
Kapil Arora, CEO & Co-Chairman, 82.5 Communications
Rajesh Krishnamurthy, Business Director - Consumer Products Division, Himalaya Wellness Company
Anjana Ghosh, Director, Marketing & Business Development, Bisleri International

Embracing Technology

Prabhakar Tiwari, Chief Growth Officer, Angel One
Prateek Malpani, Head of Brand, Wakefit
Shenaz Bapooji, CMO, Shopmatic
Aashish Walia, CMO, IndiaFirst Life

Influencer Marketing - Using it Intelligently

Anup Sharma, Independent Communication Consultant
Aditya Gurwara, Managing Partner- Services, Qoruz
Chandni Shah, Founder & COO, Kinnect
Manikanta Yadavalli, VP Growth, Trell
Rohan Tyagi, VP Marketing, Triller India
Shalabh Atray, Senior Vice President - Marketing and Digital, Rupeek

Apart from the panel discussions, there will be two keynote addresses by:

Alexander Robertson, Chief Marketing Officer, ACG World
Ravi Santhanam, CMO, Head - Corporate Communications, Head-Liability Products & Managed Programs, HDFC Bank